Moving to Asia, Friendster Try to Show Younger

Not only sold to a Malaysian company, Friendster has also square off for the working focus in the Asia market by doing "alter the face". For the Friendster user who had visited the old social networking site is certainly going to see big changes if the current visit.

It looks more fresh with a new logo and a green background. Settings were more visible features, and more slim complete with a choice of various applications, games, forums, and gift. And the most striking new feature is called Shoutout like Facebook and Twitter. In a written message charging box "Tell your friends what you're doing right now ..."

This change has been made since a week ago with the emergence of the news that Friendster would be sold to companies in Asia. Friendster is the largest market in this area because of less popular with competitors such as Facebook and MySpace in the country of origin, the United States.

According to Ian Stewart, chief representative of Friendster in Singapore, as reported by ZDNet last week, changes the look and the addition of such features intended to attract and retain users aged 16-24 years. He said currently 80 percent of Friendster's users in that age range. These services will indeed okus to teenagers and youth.

These features are now also provided are intended to attract young users to continue using Friendster and interact with each other all the time. Among other features Shoutout (shouted) to broadcast status messages, commenting on the message, a solid album, multimedia inobox, birthday calendar, and wallet to buy gifts in the form of virtual for my friends.

Brief features Friendster adopts Facebook. In February lalau, recently used Facebook users and 175 million menimgkat more than doubled this year end. Though the new Facebook was founded in 2004, while Friendster, which was founded in 2002, only used 75 million users.

However, Friendster is optimistic to reach larger markets of Asia. "Only 16.5 percent of Asia's online," said Stewart, pointing to the potential growth is still high.