Something Requirements Public Relations In the Era of Social Media
>> Sunday, August 30, 2009
Public Relations (PR) is a profession that has awakened decades ago. Science homework to the already arranged so good and steady, and taught at various universities, both in the Department of Communication, as well as in special schools to the PR's like the London School of Public Relations. However, studies have established that now must be updated because of the emergence of social media phenomena like Facebook, Twitter, Plurk, and so on.
The Internet makes the work contemporary practitioners of change is remarkable. Public relations today is not only related to expertly influencers, including the media, but also required to articulate directly related to the consumer. And we all know, the character of virtual consumers certainly are not the same as the character of journalists, media or the media industry, or the character of the medium and other influencers.
Consumers who join the social media that do not need a sweet language and style of formal press releases. All they need is a company spokesperson who understands their needs and also respond to their complaints as quickly as possible. Consumers also need a PR practitioner who can interact directly with them and make conversation. Of course, this is not an easy task. Moreover, the practitioner must "talk" as brand personality represents.
Why so? For free consumer shouting on the Internet. Disappointing product or defect was not easily covered by the tactics of traditional PR. We can not just threaten and silence them. Even the attempt to silence will lead to resistance against a more tightly, and even received support from other consumers who feel a similar experience.
Not only consumer behavior change with social media. and also have the potential to make a lot of public relations headache is the medium speed of change in social media. Three years ago Friendster was rampant in Indonesia. But since the year Facebooklah the phenomenon. If the previous Microblogging Plurk dominate in Indonesia, now Twitter's turn to another cherished.
Now, a dizzying PR professionals, consumer behavior in each of these new media were also different, depending on the features of the flagship. What is to be done, practitioners should also be racing against the hardness rate of growth of online media in this media soial.
Not surprisingly it is the job trends for public relations positions, especially in consulting and agency, added the qualifier "familiar with social media and online media".
If you want to keep shining in the world of PR today, I recommend to immediately have the competence in three areas below:
Communication
This ability must, of course. But it should be emphasized that communication competence possessed the ability to open just to make press releases and dealing with the media. Communication here is the ability to write Internet-style, casual language, a revolution written oral communication. A communication capability is not only able to write a good, but able to interact with consumers.
Marketing
The practitioner in the end should also understand the marketing concepts. When the PR should relate directly to the consumer, so the science must be expanded with marketing knowledge. The concept of 4P (if you can actually until 7P) should be further understood, making it easier to communicate with consumers. In the era of social media, what the hell, the line between PR and Marketing roles increasingly blurred.
PR practitioners now must also be able to analyze, where the Internet medium in which they must terjuni. They would not want to learn about trends in consumer behavior Online, and how to approach them.
Technology
PR practitioners must eventually be updated with the latest technology. They must keep abreast of technological developments. If the trend now is Twitter, then they should jump into it let me know how it actually Twitter. What can be done, whatever application is in Twitter that can support their work.
PR practitioners must also learn Facebook. PR should understand what the difference Profile Page, Fans Page, Groups, and Causes on Facebook, including monitoring the very rapid development. Facebook Fans Page for example, continue to experience changes and improvements to bermanaaf brand communications. At the same time, practitioners also need to understand application for Facebook which is growing very fast. By understanding this technology, public relations practitioners are expected to understand the implications of these new applications to companies and brands handled.
The third ability, I believe, must manifest themselves in contemporary public relations practitioner and the future.
Source : Virtual.co.id blog
The Internet makes the work contemporary practitioners of change is remarkable. Public relations today is not only related to expertly influencers, including the media, but also required to articulate directly related to the consumer. And we all know, the character of virtual consumers certainly are not the same as the character of journalists, media or the media industry, or the character of the medium and other influencers.
Consumers who join the social media that do not need a sweet language and style of formal press releases. All they need is a company spokesperson who understands their needs and also respond to their complaints as quickly as possible. Consumers also need a PR practitioner who can interact directly with them and make conversation. Of course, this is not an easy task. Moreover, the practitioner must "talk" as brand personality represents.
Why so? For free consumer shouting on the Internet. Disappointing product or defect was not easily covered by the tactics of traditional PR. We can not just threaten and silence them. Even the attempt to silence will lead to resistance against a more tightly, and even received support from other consumers who feel a similar experience.
Not only consumer behavior change with social media. and also have the potential to make a lot of public relations headache is the medium speed of change in social media. Three years ago Friendster was rampant in Indonesia. But since the year Facebooklah the phenomenon. If the previous Microblogging Plurk dominate in Indonesia, now Twitter's turn to another cherished.
Now, a dizzying PR professionals, consumer behavior in each of these new media were also different, depending on the features of the flagship. What is to be done, practitioners should also be racing against the hardness rate of growth of online media in this media soial.
Not surprisingly it is the job trends for public relations positions, especially in consulting and agency, added the qualifier "familiar with social media and online media".
If you want to keep shining in the world of PR today, I recommend to immediately have the competence in three areas below:
Communication
This ability must, of course. But it should be emphasized that communication competence possessed the ability to open just to make press releases and dealing with the media. Communication here is the ability to write Internet-style, casual language, a revolution written oral communication. A communication capability is not only able to write a good, but able to interact with consumers.
Marketing
The practitioner in the end should also understand the marketing concepts. When the PR should relate directly to the consumer, so the science must be expanded with marketing knowledge. The concept of 4P (if you can actually until 7P) should be further understood, making it easier to communicate with consumers. In the era of social media, what the hell, the line between PR and Marketing roles increasingly blurred.
PR practitioners now must also be able to analyze, where the Internet medium in which they must terjuni. They would not want to learn about trends in consumer behavior Online, and how to approach them.
Technology
PR practitioners must eventually be updated with the latest technology. They must keep abreast of technological developments. If the trend now is Twitter, then they should jump into it let me know how it actually Twitter. What can be done, whatever application is in Twitter that can support their work.
PR practitioners must also learn Facebook. PR should understand what the difference Profile Page, Fans Page, Groups, and Causes on Facebook, including monitoring the very rapid development. Facebook Fans Page for example, continue to experience changes and improvements to bermanaaf brand communications. At the same time, practitioners also need to understand application for Facebook which is growing very fast. By understanding this technology, public relations practitioners are expected to understand the implications of these new applications to companies and brands handled.
The third ability, I believe, must manifest themselves in contemporary public relations practitioner and the future.
Source : Virtual.co.id blog
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