Magic Newspaper The Daily Prophet
>> Saturday, October 10, 2009
Magic newspaper The Daily Prophet in Harry Potter's fictional world in which the image appears to move like a video would be realized in the real world. This is after a form of video ads will appear on a magazine Entertainment Weekly.
The reader who opens the page in which the CBS television ads that are, will find the small screen size of mobile screen. The screen will automatically play a short film about the advertised product, complete with sound.
"This is part of the future, a way to engage consumers in new ways and surprising," said George Schweitzer, president of CBS Marketing.
But the magazine with a special ad printed only limited to the reader in a large urban area like New York and Los Angeles. This is related to the high cost of video technology required in the ad, such as software and soundchip.
Advertising costs were much higher. It is estimated that the advertisers in the form of video will have to pay a hundred times as much than if they were conventional print advertisements.
Quoted from the Telegraph, the cost could be reduced if the cost of the video device that can be produced cheaply, for example by setting up factories in countries like China. This will be useful if the papers are talking a la Harry Potter mass produced.
The reader who opens the page in which the CBS television ads that are, will find the small screen size of mobile screen. The screen will automatically play a short film about the advertised product, complete with sound.
"This is part of the future, a way to engage consumers in new ways and surprising," said George Schweitzer, president of CBS Marketing.
But the magazine with a special ad printed only limited to the reader in a large urban area like New York and Los Angeles. This is related to the high cost of video technology required in the ad, such as software and soundchip.
Advertising costs were much higher. It is estimated that the advertisers in the form of video will have to pay a hundred times as much than if they were conventional print advertisements.
Quoted from the Telegraph, the cost could be reduced if the cost of the video device that can be produced cheaply, for example by setting up factories in countries like China. This will be useful if the papers are talking a la Harry Potter mass produced.
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